Frequently Asked Questions
Lots of people have contacted us to ask about setting up a web site, the website design or the possibility of modifying their existing website. Many wish to arrange for us to design a brand new website or move their website to a different web server. Perhaps they have queries concerning either existing domain names or new domain names. We have listed below for you some of the most frequently asked questions in connection with website design - along with answers - appertaining to web design and associated web issues. If you have a question that is not answered here, or you want to talk to us about any aspect of your website design, setting up or changing your web site, web hosting or website maintenance or domain name registration please feel free to contact us to discuss your requirements.
What is a domain name?
Somewhat like a phone number, only alphanumeric, the domain name is a memorable name assigned to a web host to stand in for its numeric IP address. The technical address of a web host is its Internet Protocol Address, or IP Address. Host names are restricted to the ASCII letters "a" through "z", the digits "0" through "9", and the hyphen, with some additional restrictions.
The domain name is the main part of the URL or website address before the first slash. In the following example: www.allcompanies.com/yourcompany your domain name would be www.allcompanies.com. In the following example: www.yourcompany.com, your domain name and website address are one and the same.
What is the difference between Web site design and Web site development?
Web site design refers to the graphic building and visual layout of the site. Designing a webpage involves the more creative and aesthetic visions of the page in progress, where graphic designers apply all the major and minor details to please the eyes, send a message, and offer valuable information.The development aspects of a website involve the graphic building and visual layout of the site. Development involves creating the programming code needed to perform online ordering, take payments, obtain information through forms, calculators, site searches, and more. Development is the more intricate process that a website has to go through to be fully functional and operational. The layout of a page determines where the designs will be placed to achieve the outcome that is desired. Although web design and web development seem as though they are similar they are actually quite different, but they both go hand in hand to deliver a webpage with the most favorable result.
What is Search Engine Optimization?
The number one preferred online marketing strategy for a website is what the industry refers to as SEO (Search Engine Optimization). SEO is an effort to get your website to the top of the results pages on internet search engines such as Google, Yahoo, and MSN. The idea is to optimize your pages so that your site appears in the top ten or twenty search results of search engines for your targeted search terms.
So the big question on everybody’s lips is “What's the secret?”. Now we wish we could tell you that there was a big secret to SEO and all it takes is a few magical passes over your existing web pages to make it happen but that simply is not the case. Of course there are some basic design principles involved with the methodology, but the fact of the matter is that search engines are in the business of providing the highest quality and most relevant search results to their users which means that SEO actually requires building content that caters to this need.
One way that modern search engines determine relevancy is by analyzing the overall content of your entire site and comparing your web pages to each other to determine the most common terms between them. Based on these common terms, the search engine will decide what it thinks your website is about and therefore consider it more relevant for searches containing those terms. It is assumed that the more web pages you have on your website that speak to a certain subject, the more likely it is that people searching on that subject will find what they are looking for on your site.
In addition, search engines will also qualify your site’s relevancy by apparent popularity. This is a process by which the search engine will look at other websites that link directly to your website and based on what it thinks those websites are about, will increase or decrease your popularity for your particular search terms. It will also take into account possible link exchange programs by looking for a return link (to that website) on your web pages. It is assumed that if a site provides an unreciprocated link to your website that your information is probably of a higher quality.
With these things in mind, our job is to analyze your target market and research which key terms have the potential to produce the highest yield of traffic within your target audience. Once these key terms have been established, content can begin to be assembled with this common focus. When the content is being compiled, we will make sure that the key terms are being adhered to and that each content page is targeting specific key phrases. Other sites with high popularity for your key terms are also scouted and steps taken to establish links to your website on them through mutually beneficial methods. The end result of properly executed SEO will be a steady stream of very targeted high yield traffic to your website for the key terms that benefit you most.
How is the cost of a Web site determined?
The cost for building a Web site varies depending upon many factors, such as:
- How much content will be in the site?
- What functionality is required?
- How does your marketing strategy need to work with the site?
- Will you supply content or will our content developers create it?
- Are there security requirements?
These are some of the important factors we consider when determining the best and most cost-efficient way to tackle your Web project. We suggest you be leery of "package" based pricing. You could end up paying more by the time you've added all the bells and whistles. Instead, simply contact one of our representatives to request a detailed proposal that includes pricing, a timeline, and suggestions for integrating your site into your internal processes and marketing strategy.
How long will it take for my web site to be designed?
The timescale of a website design project is often dictated by the client. If you have a deadline in mind we will endeavour to meet it for you. The most common delay in the creation and completion of a new website is waiting for content (text/images) to be sent to us by the client. Blue 4 Media offers the option of having the content custom created for you to help minimize the time it would take to have your website ready at the soonest time possible. We go through whatever means necessary to complete all our projects on time and with the utmost precision.
Will everyone see my web site the same?
Your website visitors will see some things differently depending on their browser, screen resolution setting and their individual computer settings and toolbars. We design sites with that in mind and preview them in several browser types and resolution settings before publishing. Obviously as technology alters then eventually all websites may need reevaluation. However, we are flexible and are apt to the new technologies and softwares that cross our path. We always concern our existing clients with the new updates that are being presented so that their websites look as professional as possible. We also advise all our new clients to apply the most functional softwares to their webpages for the comfort and access of their current and potential customers. The interchangeable design that can be applied to your webpage will ensure that your website's message and look of professionalism will be translated through all resolutions and devices alike.
What if I don't like the outcome of my website?
Although we have yet to let down or dissatisfy a customer, it is still a frequently asked question. There is comfort in knowing that your money will not go to waste when you take a chance on a service. Blue 4 Medias’ main objective above all else is the happiness and contentment of our customers. We take pride in knowing that we have achieved the desired look our client was trying to portray and we take all necessary motions to assure that it is exactly what they wanted. If that means that we have to alter a design 50 to 100 times, we will do so. However, one or two times usually suffices in appeasing our customers. We want to guarantee that you have the best experience with our business so that the integrity of our services is one that resonates and is referred in good name.
Will we need to have a meeting to move forward with the design?
Meeting in person is beneficial to our clients so that they can grasp what construction we will be admistering to their site. However, meeting in person is not a requirement. We offer phone support in our packages to ensure that our customers will know exactly how to manage and operate their site. Over the phone we will discuss the vision that you have for your webpage and the options that you want to provide for your clients and viewers. We will send you examples of the different types of styles that we can create for you and you are more than welcome to send your own ideas over to us so that we apply every necessary application to your webpage. All of our websites are custom created so that your page is different from the next guys. Your comfort is very important to us and if you would like to discuss details via phone or e-mail we will happily oblige that. If you would like to discuss further details our clients are always more than welcome to come during our business hours. Fortunately, when it comes to pleasing our customers some of our designers are willing to go above and beyond that to meet your needs and even discuss website design and development outside of the office.